The Content Production Logic of Chinese We-Media Driven by the Platform Economy

DOI

10.2991/aebmr.k.200908.045How to use a DOI?

Keywords

We-media, we-media platform, content production, transaction service

Abstract

With the diversification of Chinese we-media platform types and the continuous innovation of service models, content production entities at different levels from grassroots to elite are all involved in the content creation field, and the scale of content production has been increased unprecedentedly. The we-media platform not only aggregates a large amount of content, but also masters the right of speech for content distribution. Its ability to intelligently allocate production resources greatly improves the efficiency of content production. The expansion of the productivity of we-media content is closely related to the drive of the platform economy. This article takes we-media platform as the starting point, focusing on the three aspects of we-media platform content aggregation needs, efficient content distribution and content transaction services, analyzes the reasons for the great release of we-media content productivity in the mobile social contact era.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fengying Wu
PY  - 2020
DA  - 2020/09/08
TI  - The Content Production Logic of Chinese We-Media Driven by the Platform Economy
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 286
EP  - 289
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.045
DO  - 10.2991/aebmr.k.200908.045
ID  - Wu2020
ER  -