The Impact of “Brickist” Reviews on Online Reviews: Based on Qunar’s Hotel Review Data

DOI

10.2991/aebmr.k.200908.086How to use a DOI?

Keywords

“brickist” reviews, length of review texts, number of photos, activeness of reviewers, online reviews

Abstract

A large number of online comment usefulness votes of some websites are 0, which makes the usefulness of online reviews unmeasurable, and facts show that the reading of text is a substitute for text usefulness to a certain extent. By analyzing the 289 pieces of data of hotels on Qunar.com, the effect of the length of the review text, the number of review photos, the activeness of reviewers, and the reviews of “brickist” on online review reading were studied. The data analysis results show that the number of comment photos has no significant effect on the online comment reading, but the length of the comment text, the activeness of the commentator, and the “brickist” reviews have a positive effect on the online comment reading. At the same time, the study found that the existence of “brickist” reviews made significant differences in the length of the review text, the number of review photos, the level of reviewer activity, and the amount of review reading.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hua Xing
PY  - 2020
DA  - 2020/09/08
TI  - The Impact of “Brickist” Reviews on Online Reviews: Based on Qunar’s Hotel Review Data
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 511
EP  - 515
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.086
DO  - 10.2991/aebmr.k.200908.086
ID  - Xing2020
ER  -