The Application of Digital Banking to Promote Banking Products and Services

DOI

10.2991/aebmr.k.200908.004How to use a DOI?

Keywords

digital banking, marketing strategy, digital service, digitalization, the Internet, social networking site, interaction, correlation analysis, regression analysis

Abstract

The present article focuses on the issues of the application of digital banking to promote banking products and services. The authors compare budget expenditures of major banks on online marketing, analyze the rates of user engagement in the communities of major banks in social networking sites, conclude that effective content marketing increases the rates of audience engagement, establish the correlation between marketing factors and the annual profit value of Sberbank PJSC, develop and analyze a regression model of annual profit dependence on the expenditures on digital banking.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Olga S. Rudakova
AU  - Olga M. Markova
PY  - 2020
DA  - 2020/09/08
TI  - The Application of Digital Banking to Promote Banking Products and Services
BT  - Proceedings of the 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020)
PB  - Atlantis Press
SP  - 21
EP  - 29
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200908.004
DO  - 10.2991/aebmr.k.200908.004
ID  - Rudakova2020
ER  -