Analysis on Target Group Positioning in Graduation Design of Students of Applied Art Design

DOI

10.2991/icoeme-19.2019.139How to use a DOI?

Keywords

application-oriented undergraduate education; art design; graduation design; target group; positioning

Abstract

Graduation design is a process in which students majoring in art design combine their theoretical content with practice, collate and summarize them, and it is also an important content in the teaching reform of applied undergraduate education. Focusing on the training key of applied undergraduate graduation design, this article takes art design graduates as the research object, and studies the importance of the target group positioning in the graduation design works of art design specialty. No matter what type of graduation design, the target population should be positioned and analyzed. The process of analysis requires that the material, shape, structure, function, interaction and other contents used by students in the final design performance should be in line with the direction of topic selection, which requires students to have the ability to summarize relevant information to the final reasonable performance. In the process of graduation design, especially for application-oriented undergraduates’ graduation design, it is more important to accurately position and research the target population in the works.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haiyan Xie
PY  - 2019/06
DA  - 2019/06
TI  - Analysis on Target Group Positioning in Graduation Design of Students of Applied Art Design
BT  - Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019)
PB  - Atlantis Press
SP  - 752
EP  - 755
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-19.2019.139
DO  - 10.2991/icoeme-19.2019.139
ID  - Xie2019/06
ER  -