The Status and Countermeasures of Rural E-commerce in Shandong Province Based on SWOT Analysis

DOI

10.2991/icoeme-18.2018.77How to use a DOI?

Keywords

rural e-commerce; Shandong Province; SWOT analysis

Abstract

The development process of rural e-commerce in Shandong Province is relatively short, the relevant experience is insufficient, and the policies and systems are still not perfect. At present, while rural e-commerce is developing rapidly, the survival and development faces many challenges. Using SWOT analysis method, the system summarizes the advantages, disadvantages, opportunities and challenges that affect the development of rural e-commerce in Shandong Province, and on this basis, proposes countermeasures to promote the development of rural e-commerce in Shandong Province.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sun Peng
PY  - 2018/11
DA  - 2018/11
TI  - The Status and Countermeasures of Rural E-commerce in Shandong Province Based on SWOT Analysis
BT  - Proceedings of the 2018 International Conference on Economy, Management and Entrepreneurship (ICOEME 2018)
PB  - Atlantis Press
SP  - 197
EP  - 199
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoeme-18.2018.77
DO  - 10.2991/icoeme-18.2018.77
ID  - Peng2018/11
ER  -