Digital Marketing Strategy in Indonesia: A Short Bibliometric Review

DOI

10.2991/978-94-6463-340-5_25How to use a DOI?

Keywords

digital marketing; bibliometric; research mapping

Abstract

The rapid development of information technology today has changed the way companies interact with customers and develop business. In this study, the authors will discuss effective digital marketing strategies for increasing product sales in the Industrial Revolution 4.0 era. In research that discusses effective digital marketing strategies in increasing product sales in the Industrial Revolution 4.0 era, it uses a research model in the form of a case study. Companies must utilize relevant and appropriate digital platforms to expand the range of products and services. Companies can also leverage AI technology to collect and analyze customer data more effectively, so they can develop more personalized and effective marketing strategies. This research elaborates on recent data about digital marketing.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mahir Pradana
AU  - Dian Gita Utami
AU  - Andi Sri Wahyuni
AU  - Serpian Serpian
AU  - Ahmadi Usman
AU  - Ani Dyah Astuti
PY  - 2023
DA  - 2023/12/30
TI  - Digital Marketing Strategy in Indonesia: A Short Bibliometric Review
BT  - Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023)
PB  - Atlantis Press
SP  - 283
EP  - 290
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-340-5_25
DO  - 10.2991/978-94-6463-340-5_25
ID  - Pradana2023
ER  -