Merchants Perception of Banking EDC Machine Usefulness In Klewer Traditional Market as Shopping Tourism Icon in Surakarta

DOI

10.2991/icoborot-18.2019.6How to use a DOI?

Keywords

Shopping tourism, traditional market, AHP, EDC , Klewer Market, Surakarta

Abstract

The traditional market is one of the locations that can be developed as a tourist attraction. As one of the cultural cities, Surakarta continues to strive to become a leading shopping destination in Indonesia. The Klewer Market has become a major shopping center in Surakarta. The number of transactions and sales volume that occur in this market is estimated reach out billion rupiahs. One type of technology that is currently widely used is the EDC machines. The use of EDC machines by merchants will provide many benefits, both financial and operational benefits. However, there is still reluctance among merchants to use banking EDC machines. The aims of this research are: 1)To find out the criteria that prioritized by merchants in assessing the usefulness of EDC machine in Klewer traditional market as shopping tourism icon, 2)To construct the EDC machine implementation model in Klewer traditional markets as shopping tourism icon based on merchant usefulness perception. The sampling technique used in this study was purposive sampling. For the analysis process, the author chooses to use the AHP (Analytical Hierarchy Process) method. The result of this research showed that criteria or factors that prioritized by merchants in assessing the usefulness of EDC machine in Klewer traditional market as shopping tourism icon with the following weighting order are socialization from related institutions, turnover, age and influence of others.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nuryuda Irdana
AU  - Handayani Rahayuningsih
AU  - Maulida Chairunnisa
PY  - 2019/12
DA  - 2019/12
TI  - Merchants Perception of Banking EDC Machine Usefulness In Klewer Traditional Market as Shopping Tourism Icon in Surakarta
BT  - Proceedings of the 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018)
PB  - Atlantis Press
SP  - 181
EP  - 187
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoborot-18.2019.6
DO  - 10.2991/icoborot-18.2019.6
ID  - Irdana2019/12
ER  -