Homestay Development With Asean Homestay Standard Approach In Nglanggeran Tourism Village, Yogyakarta, Indonesia

DOI

10.2991/icoborot-18.2019.5How to use a DOI?

Keywords

Homestay, ASEAN Homestay Standard, Tourism Village, Nglanggeran

Abstract

Homestay play important role as one of tourist facilities that can attracts tourists, both domestic and foreign tourists. Tourists who stay in homestay can interact with local people and learn the traditional culture. Unfortunately, it remains disregarded especially in the domestic market, and also fails to meet the customers’ expectation of both domestic and foreign tourists. Therefore, international standard of homestay business management should be applied to meeting the requirement of national strategy and making the business sustainable. The main objective of this research is to find out about homestay management in Nglanggeran Tourism Village related with ASEAN Homestay Standard. Homestays management characteristics in Nglanggeran Tourism Village were identified with ASEAN Homestay Standard indicators. The indicators are divided into nine criteria, namely Host, Accommodation, Activities, Management, Location, Hygiene and Cleanliness, Safety and Security, Marketing and Promotion, and Sustainability Principles. This research used descriptive qualitative research method. Data collection techniques in this research were use observation, interviews, documentation studies, and literature studies. In-depth interview to three homestay owners, one tourism village management, and one local government representative were conducted. Check-list assessment from ASEAN Homestay Standard was used as the basis of semi-structured interview guidelines. Based on the results of analysis, it revealed that Nglanggeran Tourism Village has not been able to maximize the existence of the homestay optimally. Homestay owners and tourism village management should take some points into consideration, including homestays capacities, official registration, integration between marketing promotions with homestay facilities and activities, homestay representative in Nglanggeran Tourism Village management, and hygiene standard.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Retno Budi Wahyuni
AU  - Faisal F.P.
PY  - 2019/12
DA  - 2019/12
TI  - Homestay Development With Asean Homestay Standard Approach In Nglanggeran Tourism Village, Yogyakarta, Indonesia
BT  - Proceedings of the 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018)
PB  - Atlantis Press
SP  - 174
EP  - 180
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoborot-18.2019.5
DO  - 10.2991/icoborot-18.2019.5
ID  - BudiWahyuni2019/12
ER  -