Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)

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Gen Z Communication And Political Participation in Digital Media

Authors
Manap Solihat1, *
1Department of Communication Science, Faculty of Social and Political Science, Universitas Komputer Indonesia, Jalan Dipati Ukur 102-106, Bandung, Indonesia
*Corresponding author. Email: manap.solihat@email.unikom.ac.id
Corresponding Author
Manap Solihat
Available Online 5 August 2024.
DOI
10.2991/978-2-38476-269-9_17How to use a DOI?
Keywords
Generation Z; Participation; Digital Media; Mass Media
Abstract

This research aims to determine the role of conventional mass media and digital media as sources of political information for Generation Z and emphasizes the importance of political education in increasing political participation. This research uses a qualitative descriptive method, with data collection through literature analysis and empirical data from open sources. The research results show that communication media plays an important role in shaping the political preferences of Generation Z. Social media, in particular, has a significant influence on political beliefs and values, compared to conventional mass media. Therefore, it is important to identify effective strategies to increase political participation in the context of inclusive democracy. To achieve this goal, political education needs to be more comprehensive and accessible to Generation Z. In conclusion, the importance of communication media, especially social media, in shaping the political preferences of Generation Z. Political education and access to political information need to be improved to increase their understanding of the political process.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 August 2024
ISBN
978-2-38476-269-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-269-9_17How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Manap Solihat
PY  - 2024
DA  - 2024/08/05
TI  - Gen Z Communication And Political Participation in Digital Media
BT  - Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
PB  - Atlantis Press
SP  - 186
EP  - 194
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-269-9_17
DO  - 10.2991/978-2-38476-269-9_17
ID  - Solihat2024
ER  -