Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)

Social Campaign Wisely Choosing and Buying Food to Reduce Food Through Animated Videos

Authors
Arif Try Cahyadi1, *, Muhammad Adhithyas Prasetyo1
1Department of Visual Communication Design, Faculty of Design, Universitas Komputer Indonesia, Jalan Dipati Ukur 102-106, Bandung, Indonesia
*Corresponding author. Email: arif3cahyadi@email.unikom.ac.id
Corresponding Author
Arif Try Cahyadi
Available Online 5 August 2024.
DOI
10.2991/978-2-38476-269-9_19How to use a DOI?
Keywords
Food Waste; Food; Animation; Videos
<sc>abstract</sc>

Food waste is a phenomenon that impacts the food that is thrown away because the food is no longer suitable for consumption. This is because people are not wise in choosing and using food well, one of which is buying too much food so that the remaining unused food is wasted. The method in this research uses a descriptive qualitative approach by collecting data from interviews with experts and the government sector, observations, literature studies, and questionnaires conducted by 60 respondents, most of whom know about food waste but also do it. Based on the problem of food waste, a social campaign was designed to change human behavior and reduce the food waste phenomenon by wisely choosing and buying food in the community, with an easy approach through designing animated videos. This aims to reduce the impact of the food waste phenomenon and make the environment better. Healthy and clean.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 August 2024
ISBN
978-2-38476-269-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-269-9_19How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Arif Try Cahyadi
AU  - Muhammad Adhithyas Prasetyo
PY  - 2024
DA  - 2024/08/05
TI  - Social Campaign Wisely Choosing and Buying Food to Reduce Food Through Animated Videos
BT  - Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
PB  - Atlantis Press
SP  - 204
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-269-9_19
DO  - 10.2991/978-2-38476-269-9_19
ID  - Cahyadi2024
ER  -