Social Media Marketing Application in Indonesian Travel Industry

DOI

10.2991/aebmr.k.200108.041How to use a DOI?

Keywords

Digital Marketing, Travel Industry, SWOT

Abstract

This research aimed to analyze the effectiveness of promotion using digital platforms by content marketing, advertising, and influencer who promote the products. The research method used was a qualitative descriptive analysis with SWOT tools. SWOT Analysis is a process that includes four areas into two dimensions. It has four factors: ‘Strengths’, ‘Weaknesses’, ‘Opportunities’, and ‘Threats’. The scope is about effectiveness promotion using digital platforms. The results obtained that advertising on digital platforms will increase and more engage in costumers in promoting the products. Content marketing and influencer required extra selectivity and content so that customers will be more interested in trying the products. This research gives reference to change the manual marketing system into a digital marketing system since the digitalized system is more effective than a manual marketing system.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tina Setriani
AU  - Herman Surdiatno Soegoto
PY  - 2020
DA  - 2020/01/13
TI  - Social Media Marketing Application in Indonesian Travel Industry
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 177
EP  - 180
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200108.041
DO  - 10.2991/aebmr.k.200108.041
ID  - Setriani2020
ER  -