Consumer Perception about Paid Cutlery Programs at Online Food Delivery Company

DOI

10.2991/aebmr.k.200108.022How to use a DOI?

Keywords

Perception, Paid Cutlery Program, Online Food Delivery Company

Abstract

The purpose of this research is to analyze the perception of consumer of paid cutlery program at the online food delivery company. This research aims to determine the effectiveness of the program towards changes in consumer purchasing behavior related to decrease the used of plastic materials. The variable is the perception of the consumers, which consist of motive, interest, expectation, attitude, knowledge, experience, object and situation. This study used quantitative method and descriptive research, which aims to analyze the sub variables. The result of this study indicates that the respondents consider their motive, interest, expectation, attitude, knowledge, experience, object and situation of the paid cutlery are in good point. The biggest point gathered is for the object or the program itself, which means the program of paid cutlery is good and a right thing to do to reduce the plastic waste. However, the lowest point is at the situation, which means that they just want to support this program.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Candra Sari Triyana
AU  - Deden Abdul Wahab Syaroni
PY  - 2020
DA  - 2020/01/13
TI  - Consumer Perception about Paid Cutlery Programs at Online Food Delivery Company
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 89
EP  - 93
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200108.022
DO  - 10.2991/aebmr.k.200108.022
ID  - Triyana2020
ER  -