Business Strategy of Fisherman’s Equipment in Wakatobi District

DOI

10.2991/aebmr.k.200108.002How to use a DOI?

Keywords

Business Strategy, SWOT Analysis, Matrix

Abstract

The purpose of this study is to create a Business Strategy Of Fishermans Equipment in Wakatobi District. SWOT identification is carried out to identify internal and external factors. TOWS Matrix was used to design strategies based on internal and external factors. The result of the research is a focused business strategy because it is produced by considering aspects of strengths-opportunities, strengths-threats, weaknesses-opportunities, and weaknesses-threats. This research is expected to be beneficial for a businessman

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - La Hasimu
AU  - Dedi Sulistiyo Soegoto
PY  - 2020
DA  - 2020/01/13
TI  - Business Strategy of Fisherman’s Equipment in Wakatobi District
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 4
EP  - 5
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200108.002
DO  - 10.2991/aebmr.k.200108.002
ID  - Hasimu2020
ER  -