Analysis of Entrepreneurial Marketing Canvas on Small-Scale Business

DOI

10.2991/aebmr.k.200108.012How to use a DOI?

Keywords

Entrepreneurial Marketing Canvas (EMC), SWOT Analysis, small scale business

Abstract

This research aimed to analyze the entrepreneurship and marketing model adopted from the newest model of Entrepreneurial Marketing Canvas (EMC). This marketing model was combination of marketing strategy, financial strategy, and organization. The subject of this research is one of muslim fashion industries in Bandung, West Java, El-Zatta. This research used qualitative method and literature study. The result was expected to analyze the small scale business, El-Zatta, and know the current situation of the business including entrepreneurship, marketing, and organization aspect. Moreover, the analysis of the EMC was based on internal and external analysis (SWOT analysis). Then, The EMC would contribute more effective management to anticipate unpredictable Era and become inside-out market orientation to develop El-Zatta’s specific competency-based on entrepreneurship to serve future demands. Thus, El-Zatta would focus on innovation and ideas development that related to market changes.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Danica Elma Edwina
AU  - Rahma Wahdiniwaty
PY  - 2020
DA  - 2020/01/13
TI  - Analysis of Entrepreneurial Marketing Canvas on Small-Scale Business
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019)
PB  - Atlantis Press
SP  - 40
EP  - 44
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200108.012
DO  - 10.2991/aebmr.k.200108.012
ID  - Edwina2020
ER  -