Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)

Building an Intention Model Using the Grab Health Application During the Covid-19 Pandemic

Authors
Didik Setyawan, Maria Lusia Viany Noe, Nang Among Budiadi, Budi Setyanta
Corresponding Author
Didik Setyawan
Available Online 13 March 2021.
DOI
10.2991/aebmr.k.210311.033How to use a DOI?
Keywords
Behavioral Intentions, Attitudes, Perceived Enjoyment, Social Influences, Perceived Vulnerability
Abstract

This study aims to identify the variables that form the intention model of using the Grab Health application during the Covid-19 pandemic. The Covid-19 pandemic forces individuals to spend less at drugstores and pharmacies so that health product shopping applications have the opportunity to gain abundance. Sampling by convenience through a research questionnaire numbered 200 to meet the requirements of the Structural Equation Modeling (SEM) test. The results of this study indicate that attitudes influence the intention to use the Grab Health application. Perceived enjoyment and social influence play an important role in attitudes, although vulnerability is not a variable that influences attitudes.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
13 March 2021
ISBN
978-94-6239-350-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.210311.033How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Didik Setyawan
AU  - Maria Lusia Viany Noe
AU  - Nang Among Budiadi
AU  - Budi Setyanta
PY  - 2021
DA  - 2021/03/13
TI  - Building an Intention Model Using the Grab Health Application During the Covid-19 Pandemic
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.033
DO  - 10.2991/aebmr.k.210311.033
ID  - Setyawan2021
ER  -