Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)

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Denial-Resistence-Exploration-Commitment, a Consumer Behavior Switch During Covid-19

Authors
Ratih Pratiwi, Rizky Rama Setyaky, Nofita Sulistiyanti, Syafiqotul Azka
Corresponding Author
Ratih Pratiwi
Available Online 13 March 2021.
DOI
10.2991/aebmr.k.210311.055How to use a DOI?
Keywords
costumer behavior, e commerce, ICT Skill
Abstract

The global pandemic COVID-19 has forced everyone to face a health crisis and created severe shocks in the world economy. When other businesses decline because no one dares to leave, e-commerce becomes the choice for shopping. This study aims to examine the influence of the SMEs’ IT utilization ability on e-commerce and consumer purchasing behavior. This research is a quantitative study that discusses the influence of ICT and e commerce on changes in consumer behavior. Data were collected using questionnaires distributed to household-scale frozen food industry respondents in the PAKUDJEMBARA area. Data were measured using a Likert scale 1-5 and analyzed using SPSS analysis. 20. The results of this study indicate that ICT Skills and e-commerce have a significant positive effect on customer behavior. ICT Skill is an effort for MSME resilience to break consumer buying behavior during a pandemic. E-commerce has changed the paradigm of customer behavior in the pandemic era. This research has not provided both theoretical and practical implications to be generalized further. So that further research can consider the implications of ICT Skills and e-commerce in changing consumer behavior.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
13 March 2021
ISBN
978-94-6239-350-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.210311.055How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ratih Pratiwi
AU  - Rizky Rama Setyaky
AU  - Nofita Sulistiyanti
AU  - Syafiqotul Azka
PY  - 2021
DA  - 2021/03/13
TI  - Denial-Resistence-Exploration-Commitment, a Consumer Behavior Switch During Covid-19
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 279
EP  - 284
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.055
DO  - 10.2991/aebmr.k.210311.055
ID  - Pratiwi2021
ER  -