The Competitiveness Advantage of Enterprises: A Decision Strategy

DOI

10.2991/aebmr.k.210311.051How to use a DOI?

Keywords

Competitive Advantage, Entrepreneurial Competencies, Firm, Competition

Abstract

In today’s globalized world, trade has become increasingly complex. The dependence that grows between markets and increasing competition makes it increasingly difficult to defend a company^s market position. It is increasingly difficult for companies to maintain their competitive advantage. Companies need to make a strategy for their position and build a competitive advantage (Competitive Advantage). Because of the importance of competitive advantage for a company, it is necessary to find out about how a company determines its competitive advantage. Several previous studies stated that the entrepreneurial ability of a company (Entrepreneural Competencies) plays a very important role in determining competitive advantage (Competitive Advantage) and there are several other factors that influence competitive advantage. Therefore, this study aims to determine the research trends related to competitive advantage and how big the role of entrepreneurial competencies is to competitive advantage so that companies have superior competencies. The method used in this research is bibliometric analysis by analyzing several theories and previous studies. The findings show that several previous studies have stated that entrepreneurial competencies play a role in determining the competitive advantage of a company. Therefore, a company must find out its entrepreneurial competence so that it can find out its competitive advantage among competitors.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Diva Riza Fahlefi
AU  - Farida Indriani
PY  - 2021
DA  - 2021/03/13
TI  - The Competitiveness Advantage of Enterprises: A Decision Strategy
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 260
EP  - 263
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.051
DO  - 10.2991/aebmr.k.210311.051
ID  - Fahlefi2021
ER  -