Do Purchase Strategy and Relational Embeddedness Affect Customer Responsiveness on Fashion Manufactures in Yogyakarta

DOI

10.2991/aebmr.k.210311.039How to use a DOI?

Keywords

Purchasing Strategy, Relational Embeddedness, Customer Responsiveness

Abstract

This study aims to identify the role of purchasing strategy and relational embeddedness in customer responsiveness. This research is vital because changes in consumer behavior affect the company’s action in managing supply chains. This study used a convenience sampling technique to take 100 samples through a questionnaire and uses the structural equation model to test the hypothesis. The results indicate that the purchasing strategy affects the company’s ability to build strong relationships that support the speed of serving customer needs. Also, the ability to build strong relationships in the supply chain affects the response of serving customer needs.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Budi Setyanta
AU  - Mohamad Najmudin
AU  - Nurwiyanta
AU  - Eni Andari
PY  - 2021
DA  - 2021/03/13
TI  - Do Purchase Strategy and Relational Embeddedness Affect Customer Responsiveness on Fashion Manufactures in Yogyakarta
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 203
EP  - 206
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.039
DO  - 10.2991/aebmr.k.210311.039
ID  - Setyanta2021
ER  -