The Role of Perceived Quality and Brand Loyalty Influencing Repurchase Intention

DOI

10.2991/aebmr.k.210311.076How to use a DOI?

Keywords

Perceived quality, Brand loyalty, Repurchase intention

Abstract

The purpose of this study is to find out the effect of perceived quality on repurchase intention that is also mediated by brand loyalty, wherein this study, examining Starbucks products. All Starbucks consumers in Semarang were the population for this study, with a purposive sampling technique and the criteria for the consumers that already purchased or consumed this product. 100 respondents have been chosen as the samples to filled the questionnaires. There are several tests in this study, first to test the validity using factor analysis, then for reliability testing using Alpha Cronbach and afterward all the collected data analyzed by multiple regression analysis also for the mediation measurements using the Sobel test. The study has found that perceived quality and brand loyalty have a positive influenced on repurchase intention, moreover, brand loyalty has been found perfectly mediated between perceived quality towards repurchase intention.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ajeng Aquinia
AU  - Euis Soliha
AU  - Lie Liana
AU  - Djoko Wahyudi
PY  - 2021
DA  - 2021/03/13
TI  - The Role of Perceived Quality and Brand Loyalty Influencing Repurchase Intention
BT  - Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020)
PB  - Atlantis Press
SP  - 381
EP  - 384
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210311.076
DO  - 10.2991/aebmr.k.210311.076
ID  - Aquinia2021
ER  -