Joint Selling and Packaging as Innovation for Food and Beverage SMEs

DOI

10.2991/icobame-18.2019.40How to use a DOI?

Keywords

food and beverage; joint selling; product knowledge; production management; marketing management; innovation

Abstract

Raw material prices, efficiency, quality assurance, innovation, product development, promotion, packaging, branding, market and bargaining positions are the main problems that are often faced by SMEs. In this article, we describe at least three interactional activities in the form of training and mentoring and improvement of the main facilities needed by SMEs to create a new appearance of products offered to consumers. In an effort to win the competition, SMEs must have a marketing strategy. To overcome the problems of SMEs in this study, innovation and assistance were carried out with a number of activities in the form of: entrepreneurship and accounting training, food training, comparative studies, rejuvenation and capacity building of production equipment, brochure printing and stickers, training in collaborative business proposal preparation. This research study uses descriptive qualitative methods. Data collection was conducted by interviewing 24 SMEs which were divided into two groups, namely the soybean juice beverage business group and the traditional herbal beverage business group each as a sales representative. The results of the study showed a significant increase in total production volume and turnover, which rose 50.43% for the UKM-I group and 74.90% for the UKM-II group.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - B. Tresno Sumbodo
AU  - Rini Anggraeni
AU  - Cungki Kusdarjito
PY  - 2019/07
DA  - 2019/07
TI  - Joint Selling and Packaging as Innovation for Food and Beverage SMEs
BT  - Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
PB  - Atlantis Press
SP  - 179
EP  - 185
SN  - 2352-5428
UR  - https://doi.org/10.2991/icobame-18.2019.40
DO  - 10.2991/icobame-18.2019.40
ID  - Sumbodo2019/07
ER  -