The article deals with the problem of mutual interaction of natural languages and the artificial languages which appear in augmented reality. The artificial languages which have recently appeared are creolized linguistic units, leet, LOL, texting, programming languages etc. Their origin is connected...

The paper deals with the phenomenon of political correctness in modern English. The socio-cultural and linguistic aspects of political correctness are highlighted. The paper focuses on the search for new means of linguistic expression and the adjustment of the language code as the main characteristics...

Digital transformation of education requires a higher educational institution to change its approach to the formation of professional competencies of future professionals. Development of digital competence, with Communication being one of its components, is an important aspect. The article substantiates...

The article considers the problem of translating a connotative vocabulary from German into Ukrainian, defines the concept of a connotation and its characteristic features, presents the main translation methods of and the motives for their use. The importance and complexity of achieving equivalence in...

Globalization processes and active international contacts caused the need for effective social politics aimed at promoting global stability. The latest decades saw the transition from traditional multiculturality to transculturality. Transcultural approach brings to light what is common notwithstanding...

This paper is a parcel of a series of studies carried out by the group of authors on the structural and systemic specifics of the artificial language emoji. In this study, this problem is considered through the prism of two linguistic dimensions of existence – natural language (Chinese) and artificial...

The paper focuses on the use of online lexicons in the translation process. A number of online lexicons containing agricultural and environmental terminology are considered. It analyses the ways in which translators use online lexicons and finds that they can be a source of terminological and supplementary...

This paper describes the technology of competencies acquisition by bachelors in higher education institutions in the conditions of the digital media communication environment. The use of media communication technologies requires an adequate level of acquisition of professional competencies by higher...

In the article the actual modern problem that is pervasive minutes informatization of modern life, including the education system, which is not only positive but also negative effects on young people. The concept “reasonable information needs” is introduced into scientific circulation and the author’s...

The article aims at substantiating the need to develop cross-cultural competence in future officers of the National Guard of Ukraine under conditions of rapid development of multiculturalism in the Ukrainian society and to present a project on building the competence within interdisciplinary environments....

The proposed approach of modelling and identifying the current situation is illustrated by e-tourism, which is advisable to expand and apply in other areas. Implementing this approach will create intelligent systems and services that respond quickly to changes in the environment. An example of an intellectual...

The article analyses the experience of teaching Ukrainian as a Foreign language (UFL) in the conditions of distance learning in higher education institutions. An analysis of the scientific achievements of researchers in the field of teaching a foreign language, including UFL, is made. UFL is considered...

The article deals with the impact of globalization processes on the current state of the Ukrainian-speaking phenomenon of gluten. Also we investigated the phenomenon of gluten through the prism of sociocultural and sociolinguistic aspects based on the identification of linguistic and cultural specifics...

The paper examines the discursive and linguistic means of appeals of the Ukrainian President V. Zelenskyi in 2020 to citizens on the spread of the COVID-19 pandemic. Our analysis results suggest that in Ukraine, the rhetoric of the President’s appeals demonstrates the spread of nationally oriented power...

The article looks into the theoretical study of the development of multicultural competence of pre-service English language teachers at primary school and experimental verification of the effectiveness of CLIL implementation as a key method for developing multicultural competence. Based on the theoretical...

Digital technologies greatly contribute to high-quality teacher training and the effective formation of future educators’ competencies. The article aims at theoretical justification and experimental testing of the effectiveness of the formation of future foreign language teachers’ linguistic and methodological...