Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)

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Amazing Transformations Behind Every Second: So #EverythingCanBe!

Authors
Mokhamad Nabil Ali Hadi1, Nur Maghfirah Aesthetika1, *, Totok Wahyu Abadi1, Bobur Sobirov2
1Communication Studies Program, University of Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
2PhD On Economis, Samarkand Branch of Tashkent State University of Economics, Tashkent, Uzbekistan
*Corresponding author. Email: fira@umsida.ac.id
Corresponding Author
Nur Maghfirah Aesthetika
Available Online 6 June 2024.
DOI
10.2991/978-2-38476-242-2_38How to use a DOI?
Keywords
gopay advertisement; representation; semiotic; #semuajadibisa
Abstract

In advertising, there must be a message conveyed by the ad maker to the audience of the advertisement to promote their products, one example is the GoPay Indonesia advertisement version “It's No Coincidence You See This Video!” on Youtube. Advertising messages are sometimes displayed in the form of a representation of a phenomenon or event that must be interpreted by the audience. The purpose of this study is to know and find the representation of #SemuaJadiBisa in the GoPay Indonesia advertisement version “Not by chance you see this video!” on Youtube through John Fiske's semiotic analysis. This type of research is descriptive qualitative which focuses on John Fiske's semiotic analysis. The results of this study indicate that the representation of #SemuaJadiBisa in the GoPay Indonesia advertisement version “Bukan Kebetulan Kamu Lihat Video Ini!” is not like doing anything to be able to, but #SemuaJadiBisa is represented by the ease and savings of doing various financial transaction activities using GoPay so that doing anything becomes possible.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 June 2024
ISBN
978-2-38476-242-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-242-2_38How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mokhamad Nabil Ali Hadi
AU  - Nur Maghfirah Aesthetika
AU  - Totok Wahyu Abadi
AU  - Bobur Sobirov
PY  - 2024
DA  - 2024/06/06
TI  - Amazing Transformations Behind Every Second: So #EverythingCanBe!
BT  - Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
PB  - Atlantis Press
SP  - 375
EP  - 396
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-242-2_38
DO  - 10.2991/978-2-38476-242-2_38
ID  - Hadi2024
ER  -