Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)

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Sisca Kohl Personal Branding on Instagram @SiscaKohl

Authors
Yuanita Agustina Setiadi1, Didik Hariayanto1, *, Ferry Adhi Dharma1, Mashhura Toirхonovna Alimova2
1Communication Studies Program, University of Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
2Professor of the Department of Management, Samarkand Institute of Economics and Service, Samarkand, Uzbekistan
*Corresponding author. Email: didikhariyanto@umsida.ac.id
Corresponding Author
Didik Hariayanto
Available Online 6 June 2024.
DOI
10.2991/978-2-38476-242-2_39How to use a DOI?
Keywords
personal branding; instagram
Abstract

This study aims to determine the personal branding of influencer Sisca Kohl. Sisca Kohl is a celebgram, Instagram content creator who often makes food and product review content.. Sisca kohl reviews food and products in large quantities. Sisca kohl has been active on tiktok since 2018. Reviewing food and products with a small amount but with a large amount. Sisca kohl has also been active on Tiktok since 2018. The research method used is descriptive qualitative, with 10 informants who follow Sisca Kohl's Instagram. Data collection with interviews and documentation.. Research results regarding Montoya's 8 personal branding concepts on Sisca Kohl through Instagram @siscakohl, namely specializing in food review videos. Having personal branding is important for everyone, including for a celebrity or other important person. Forming a personal branding must be based on the reality of life by doing various positive activities that can strengthen personal branding, because personal branding based on needs alone cannot form good personal branding because the process of building personal branding is not easy and instant.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 June 2024
ISBN
978-2-38476-242-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-242-2_39How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuanita Agustina Setiadi
AU  - Didik Hariayanto
AU  - Ferry Adhi Dharma
AU  - Mashhura Toirхonovna Alimova
PY  - 2024
DA  - 2024/06/06
TI  - Sisca Kohl Personal Branding on Instagram @SiscaKohl
BT  - Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
PB  - Atlantis Press
SP  - 397
EP  - 403
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-242-2_39
DO  - 10.2991/978-2-38476-242-2_39
ID  - Setiadi2024
ER  -