Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)

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Use Of Social Media In Preserving Local Cultural Identity In The Cipaku Cultural Community, Sumedang, Indonesia

Authors
Farida Hariyati1, *, Yulia Rahmawati1, Titin Setiawati1, Olih Solihin2
1Communication Science Study Program, Muhammadiyah University Prof. DR. HAMKA, Yogyakarta, Indonesia
2Communication Science Study Program, Indonesian Computer University, Yogyakarta, Indonesia
*Corresponding author. Email: farida@uhamka.ac.id
Corresponding Author
Farida Hariyati
Available Online 6 June 2024.
DOI
10.2991/978-2-38476-242-2_55How to use a DOI?
Keywords
social media; community; local culture; Cipaku Kabuyutan
Abstract

Culture is a way of life that is developed and owned by a group, passed down from generation to generation. However, people are now starting to become less aware of local culture, especially the younger generation who are active on social media. Social media can be used to share for various purposes, namely seeking information, doing business, entertainment and sharing educational and cultural values. Kabuyutan Cipaku is one of the local communities that uses social media to introduce, disseminate and share local cultural values ​​and activities. This local community is trying to preserve the cultural identity of Cipaku's traditional heritage which has faded because their village was flooded for the Jatigede Dam construction project. This research focuses on the use of social media to preserve local cultural identity by the Cipaku Kabuyutan and how to maintain sustainability in its use. Based on interviews with the founder of Kabuyutan Cipaku, and examining social media on Facebook, Instagram and WordPress, it is revealed that society has practiced culturally mediated communication through social media. For the Cipaku people, their local cultural identity must be preserved because it carries their ties between community members throughout time.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 June 2024
ISBN
978-2-38476-242-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-242-2_55How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Farida Hariyati
AU  - Yulia Rahmawati
AU  - Titin Setiawati
AU  - Olih Solihin
PY  - 2024
DA  - 2024/06/06
TI  - Use Of Social Media In Preserving Local Cultural Identity In The Cipaku Cultural Community, Sumedang, Indonesia
BT  - Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
PB  - Atlantis Press
SP  - 563
EP  - 576
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-242-2_55
DO  - 10.2991/978-2-38476-242-2_55
ID  - Hariyati2024
ER  -