Proceedings of the 2nd International Conference on Neural Networks and Machine Learning 2023 (ICNNML 2023)

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Assessing the Impact of Packaging with Health Warning Labels on Cigarette Consumption within Academic Communities

Authors
Joni Murti Mulyo Aji1, *, Bagas Yanuar Kafabi1
1Agribusiness Department, Faculty of Agriculture, University of Jember, Jember, Indonesia
*Corresponding author. Email: joni.faperta@unej.ac.id
Corresponding Author
Joni Murti Mulyo Aji
Available Online 29 June 2024.
DOI
10.2991/978-94-6463-445-7_22How to use a DOI?
Keywords
Health warning labels; cigarette consumption reduction; wilcoxon signed-rank test
Abstract

This study investigates the response of educated consumers within a university campus setting to health warning labels (HWLs) on cigarette packaging in Indo-nesia. The research aims to assess consumer perceptions of these labels and quantify changes in cigarette consumption before and after their implementation. The study was conducted at the University of Jember using purposive sampling. Descriptive analytics and the Wilcoxon signed-rank test were employed for data analysis, with a sample size of 120 participants determined using the Lameshow's formula. Findings indicate that most respondents approved of including HWLs but expressed reservations about their accuracy. Despite this, most considered these labels to be essential. The Wilcoxon signed-rank test revealed a significant reduction in cigarette consumption following the introduction of HWLs (p-value = 0.000). Notwithstanding, it is important to acknowledge that the elevated cost of cigarettes due to increasing taxation following the evolution of labelling may have played a role in this decline.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Neural Networks and Machine Learning 2023 (ICNNML 2023)
Series
Advances in Intelligent Systems Research
Publication Date
29 June 2024
ISBN
10.2991/978-94-6463-445-7_22
ISSN
1951-6851
DOI
10.2991/978-94-6463-445-7_22How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Joni Murti Mulyo Aji
AU  - Bagas Yanuar Kafabi
PY  - 2024
DA  - 2024/06/29
TI  - Assessing the Impact of Packaging with Health Warning Labels on Cigarette Consumption within Academic Communities
BT  - Proceedings of the 2nd International Conference on Neural Networks and Machine Learning 2023 (ICNNML 2023)
PB  - Atlantis Press
SP  - 201
EP  - 211
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-445-7_22
DO  - 10.2991/978-94-6463-445-7_22
ID  - Aji2024
ER  -