Prioritization of Oro Kopi Gayo Company Performance Measurement Indicators Using the Extent Analysis Method on Fuzzy Analytical Hierarchy Process
- DOI
- 10.2991/978-94-6463-445-7_3How to use a DOI?
- Keywords
- Green innovation prioritization; fuzzy analytical hierarchical process; coffee company performance
- Abstract
This research aims to determine the prioritization of factors of green innovation in coffee company performance measurement indicators under uncertainty conditions. Using the extent analysis method on Fuzzy Analytical Hierarchy Process, this paper evaluates green technological innovation criteria, green managerial innovation, green process innovation, green product innovation, and green competitive advantage criteria as five main criteria for the performance of the Oro Kopi Gayo company, and considers 24 sub-criteria. In this case, a questionnaire prepared using a pairwise comparison model was used as a large sample to collect data from experts who work at the Oro Kopi Gayo company. As a result, the analysis identified green managerial innovation criteria as the most important criterion among the main criteria, and production location as the most preferred sub-criterion among these sub-criteria. The results of this research provide insight as they are based on data collected from experts in the coffee company sector, and offer opportunities for other sectors from the same perspective.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Budi Irwansyah AU - Yenny Suzana AU - Najirah Umar AU - Yuliana Mose AU - Juhendrifansyah PY - 2024 DA - 2024/06/29 TI - Prioritization of Oro Kopi Gayo Company Performance Measurement Indicators Using the Extent Analysis Method on Fuzzy Analytical Hierarchy Process BT - Proceedings of the 2nd International Conference on Neural Networks and Machine Learning 2023 (ICNNML 2023) PB - Atlantis Press SP - 14 EP - 24 SN - 1951-6851 UR - https://doi.org/10.2991/978-94-6463-445-7_3 DO - 10.2991/978-94-6463-445-7_3 ID - Irwansyah2024 ER -