Research on the Relationship between the Influence of Academic Journals and the Influence of Wechat Official Accounts from the Perspective of Communication Studies

DOI

10.2991/978-94-6463-552-2_20How to use a DOI?

Keywords

Technical periodicals; Social media; Academic evaluation indicator; WeChat official account; Communication theory

Abstract

[Purposes] Investigate and research the social media operation of core medical journals in collegesand universities, and their correlation with academic evaluation indicators. Explore how to improve the operational ability of social media in core medical journals to improve their academic communication. And find out the specific ways to promote the improvement of academic evaluation indicators. [Methods] Based on the content access and data collection and calculation of social media of core medical journals in colleges and universities, carried out the correlation theory test is with the evaluation index data of the corresponding core journals and applied the communication theory to analyze the “micro-publishing”, “micro-column”, “micro-comment” and “micro-reading” of social media, we finally have researched the theoretical relationship between the academic communication ability of social media and the variables of academic evaluation indicators of core journals in colleges and universities. [Findings] The influence index of core medical journals in colleges and universities has the strongest correlation with the WeChat communication index. The correlation between the total citation frequency of journal compound and the total reading number is the strongest. The compound impact factor of the journal is related to the WeChat communication index, the total number of articles reads and the total number of views. The total number of downloads of journals is related to the total number of readings. There is no significant correlation between the average number of views and the journal evaluation index. Social media communication indicators have no significant impact on the journal compound annual indicators. [Conclusions] By obtaining feedback information from readers and authors from social media, the journal can adjust topic selection information in a timely manner, and can interact with authors and readers, so as to strengthen the multimedia linkage, expand the high-quality resources, and form the ability to improve the relationship between academic journals and readers, which is not only conducive to the improvement of the brand communication influence, but also adds new growth points to the evaluation indicatorsof the academic journal.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xin Guo
AU  - Qun Yan
AU  - Na Li
AU  - Yunfeng Xu
PY  - 2024
DA  - 2024/10/27
TI  - Research on the Relationship between the Influence of Academic Journals and the Influence of Wechat Official Accounts from the Perspective of Communication Studies
BT  - Proceedings of the 4th International Conference on Management Science and Software Engineering (ICMSSE 2024)
PB  - Atlantis Press
SP  - 199
EP  - 214
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-552-2_20
DO  - 10.2991/978-94-6463-552-2_20
ID  - Guo2024
ER  -