Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)

<Previous Article In Volume
Next Article In Volume>

“My Explosive Popularity Feels Like a Dream”

- Guo Youcai’s Short Video Strategy

Authors
Yuanchun Wu1, *
1School of Broadcasting and Anchoring, Communication University of China, Beijing, 100024, China
*Corresponding author. Email: 2283969514@qq.com
Corresponding Author
Yuanchun Wu
Available Online 22 November 2024.
DOI
10.2991/978-94-6463-570-6_140How to use a DOI?
Keywords
Short video; Guo Youcai; News communication
Abstract

In today’s fast-paced world, the rapid advancement of information technology and mobile Internet has led to a significant shift in how people acquire information, conduct work, manage their daily lives, engage in social networking, and seek leisure and entertainment. This transformation has propelled the evolution of news communication towards short video content, which has become an inevitable trend in social development. The concise nature and powerful expressive capabilities of short videos have swiftly captured the attention of netizens, leading to their widespread popularity. One prominent platform that embodies this trend is TikTok, currently the most widely used app for short video content. This article delves into a case study of Guo Youcai to dissect the reasons behind TikTok’s popularity and its communication characteristics. It also explores personalized expression strategies within the realm of short videos, analyzes the challenges faced by the platform, and encourages contemplation on the role of short video content in news communication. As society continues to embrace mobile-centric lifestyles, understanding the impact and potential of short video content in news dissemination becomes increasingly vital.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 November 2024
ISBN
978-94-6463-570-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-570-6_140How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuanchun Wu
PY  - 2024
DA  - 2024/11/22
TI  - “My Explosive Popularity Feels Like a Dream”
BT  - Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
PB  - Atlantis Press
SP  - 1390
EP  - 1397
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-570-6_140
DO  - 10.2991/978-94-6463-570-6_140
ID  - Wu2024
ER  -