Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)

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The Evolutionary Game of Agricultural Products E-Commerce Platform Under the Background of Government Investment Blockchain Technology

Authors
Yulin Li1, *, Ning Cui2
1School of Liaoning Technical University, College of Business Administration, Huludao, Liaoning, 125105, China
2School of Liaoning Technical University, Public Administration and Law School, Huludao, Liaoning, 125105, China
*Corresponding author. Email: 3177265755@qq.com
Corresponding Author
Yulin Li
Available Online 22 November 2024.
DOI
10.2991/978-94-6463-570-6_44How to use a DOI?
Keywords
blockchain technology agricultural products supply chain e-commerce platform evolution game
Abstract

In view of the uncertainty of the quality of agricultural products in the agriculture-related e-commerce platform, the introduction of blockchain technology can share the initial real information of agricultural products and improve the trust of agricultural products. Based on the evolutionary game theory, a tripartite evolutionary game model of local government, agricultural product suppliers and agriculture-related e-commerce platforms is constructed to analyze the behavior selection and evolution of the tripartite entities under the background of government’s active participation in the investment and introduction of blockchain technology. After that, Matlab simulation is used to show the impact of blockchain technology characteristics and government participation on agricultural products and e-commerce platforms. The results show that the income of agricultural product suppliers and agriculture-related e-commerce platforms is related to the additional income brought by government investment and their investment strategy selection; Both the advantages brought about by the government’s leading participation in the investment in blockchain technology and the indirect benefits to the government from it can promote the system to reach the ideal state of evolutionary stability relatively quickly.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 November 2024
ISBN
978-94-6463-570-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-570-6_44How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yulin Li
AU  - Ning Cui
PY  - 2024
DA  - 2024/11/22
TI  - The Evolutionary Game of Agricultural Products E-Commerce Platform Under the Background of Government Investment Blockchain Technology
BT  - Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
PB  - Atlantis Press
SP  - 450
EP  - 461
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-570-6_44
DO  - 10.2991/978-94-6463-570-6_44
ID  - Li2024
ER  -