Research on Optimal Pricing of Time-Sharing Car Rental Service Under Unbalanced Demand

DOI

10.2991/978-94-6463-038-1_38How to use a DOI?

Keywords

optimal pricing; time-sharing car rental service; unbalanced demand

Abstract

With the rapid development of the country and social economy, people's demand for vehicles is increasing, but the purchase costs and maintenance costs of vehicles are generally high, so now time-sharing car rental is more and more popular. In order to improve the utilization rate of vehicles and the profits of car rental companies, this paper takes the profit maximization of car rental companies as the objective function, and builds an optimal pricing model for car rental services under the condition of unbalanced demand. The price compensation is used to adjust user needs, to achieve a “balance” between vehicle distribution and user needs, and to solve the model to obtain an optimal pricing/compensation scheme.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hong Zhang
AU  - Lihong Du
AU  - Xiaoge Duan
PY  - 2022
DA  - 2022/12/15
TI  - Research on Optimal Pricing of Time-Sharing Car Rental Service Under Unbalanced Demand
BT  - Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
PB  - Atlantis Press
SP  - 415
EP  - 423
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-038-1_38
DO  - 10.2991/978-94-6463-038-1_38
ID  - Zhang2022
ER  -