Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)

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Comprehensive Evaluation of International Market Competitiveness Based on ANP-Grey Theory

Authors
Yi-Hsin Lin1, Yi Zhang1, *
1School of Civil Engineering, Southeast University, Nanjing, China
*Corresponding author. Email: 1024263433@qq.com
Corresponding Author
Yi Zhang
Available Online 15 December 2022.
DOI
10.2991/978-94-6463-038-1_11How to use a DOI?
Keywords
Competitiveness; analytic network process; grey theory; medium-sized enterprises; international market
Abstract

This study is aimed at formulating competitiveness index system for Chinese medium-sized construction enterprises entering overseas international construction markets and evaluate a company’s competitiveness by adopting grey theory. An analytic network process (ANP) method is adopted to establish a set of competitiveness index system for medium-sized construction enterprises. Subsequently, grey correlation analysis is used to evaluate competitiveness relative to that of other enterprises based on limited available information. Through expert evaluation and ANP, the weights of the index system are calculated, and indicators with the highest weights are identified. The top five indicators are industry structure, industrial organization status, brand resources, enterprise system, and enterprise size. A case study is conducted, and the following conclusions are drawn that using grey correlation analysis and the competitiveness system, enterprises can judge their competitiveness level against that of rivals in the international market. This study can help Chinese medium-sized construction enterprises evaluate their international market competitiveness through expert evaluation methods, the ANP, and grey correlation analysis in a comprehensive and innovative manner.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
Series
Atlantis Highlights in Engineering
Publication Date
15 December 2022
ISBN
978-94-6463-038-1
ISSN
2589-4943
DOI
10.2991/978-94-6463-038-1_11How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yi-Hsin Lin
AU  - Yi Zhang
PY  - 2022
DA  - 2022/12/15
TI  - Comprehensive Evaluation of International Market Competitiveness Based on ANP-Grey Theory
BT  - Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
PB  - Atlantis Press
SP  - 100
EP  - 110
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-038-1_11
DO  - 10.2991/978-94-6463-038-1_11
ID  - Lin2022
ER  -