Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)

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Research on the Management Reform Path of Textile Manufacturing Enterprises Based on Digital Marketing

Authors
Ruoan Ren1, Yudian Zhang2, Han Chen1, *
1School of Design, Jiangnan University, Wuxi, 214122, China
2School of Fashion Design and Engineering, Zhejiang Sci-Tech University, Hangzhou, 310018, China
*Corresponding author. Email: chenhanisaac@163.com
Corresponding Author
Han Chen
Available Online 15 December 2022.
DOI
10.2991/978-94-6463-038-1_7How to use a DOI?
Keywords
Digital Marketing; Digital Management; Channel upgrade; Intelligent; C2B(Customer-to-Business)
Abstract

With the implementation and development of China’s digital economy strategy, the integration of the real economy and the digital economy has become a national strategy. The traditional textile manufacturing enterprise has gradually become the main direction of enterprise reform in the form of digital marketing. In the face of the increasing consumer demand of consumers and the gradually unbalanced market supply and demand of textile manufacturing enterprises in China, this paper uses the methods of generalization and case analysis to comprehensively expound the necessity of digital marketing reform for textile manufacturing enterprises from the aspects of policy, technology and industrial environment. According to the research results, it is necessary to construct a new path for future upgrading and development from the two dimensions of industrial upgrading strategy and universe marketing layout based on different perspectives of textile manufacturing enterprise management reform, and to shape a closed loop of digital marketing, thus further promoting the deep integration of digitization technology and textile manufacturing enterprise.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
Series
Atlantis Highlights in Engineering
Publication Date
15 December 2022
ISBN
978-94-6463-038-1
ISSN
2589-4943
DOI
10.2991/978-94-6463-038-1_7How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruoan Ren
AU  - Yudian Zhang
AU  - Han Chen
PY  - 2022
DA  - 2022/12/15
TI  - Research on the Management Reform Path of Textile Manufacturing Enterprises Based on Digital Marketing
BT  - Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
PB  - Atlantis Press
SP  - 61
EP  - 73
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-038-1_7
DO  - 10.2991/978-94-6463-038-1_7
ID  - Ren2022
ER  -