A Study of the Electronic Social Commerce Model as Based on Campus Witkey Networks

DOI

10.2991/icmit-16.2016.158How to use a DOI?

Keywords

Social commerce, campus Witkey, Spring MVC, Hibernate, Freemarker

Abstract

Thanks to the popularity of internet plus and the rapid development of social networks, the Witkey model has become an important element of the electronic social commerce that meets the multi-level and multi-dimensional needs of people by a full integration of the O2O model and the SoLoMo model. Through its social service, the Witkey model meets the transactional demands of suppliers and demanders for knowledge, original ideas, and personalized items. However, Witkey generally serves the ordinary customer and is not strong in supporting specific user segments. Campus Witkey networks, on the other hand, are customized online platforms specifically designed for enrolled college students. It is a typical application of the O2O operational model. This thesis constitutes an exposition of the operational and technical model of campus Witkey networks from the theoretical and technological perspective of social commerce. It is also a theoretical extension of the social commerce theory and the strengthening of the important role of social networks in meeting individual needs of people. In this thesis, Spring MVC and Hibernate JavaEE are utilized to construct the platform.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiongwei Ye
AU  - Qian Zhang
AU  - Nangai Yang
AU  - Yumei Luo
PY  - 2016/04
DA  - 2016/04
TI  - A Study of the Electronic Social Commerce Model as Based on Campus Witkey Networks
BT  - Proceedings of the 2016 3rd International Conference on Mechatronics and Information Technology
PB  - Atlantis Press
SP  - 869
EP  - 880
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmit-16.2016.158
DO  - 10.2991/icmit-16.2016.158
ID  - Ye2016/04
ER  -