A Model Study of Mobile Applications Stickiness

DOI

10.2991/icmii-15.2015.97How to use a DOI?

Keywords

model study; mobile applications; stickiness; user experience

Abstract

The purpose of this paper is to study the possible forming reason of stickiness about mobile application from the users' perspective and find the sticky influence factors. Research methods of this study include literature research, normative research, empirical research and evaluation research. This study constructed the user experience model which based on sticky factors form the basic dimensions and the core dimensions. Basic dimension is a basement of mobile applications’ producing stickiness, and the core dimension is the driving factor of stickiness. This study also constituted evaluation system of stickiness, and provided a theoretical foundation for developing mobile applications with stickiness characteristics. The outcomes of this study can be exploited to drive further research in the field.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiuqiang Fu
PY  - 2015/10
DA  - 2015/10
TI  - A Model Study of Mobile Applications Stickiness
BT  - Proceedings of the 3rd International Conference on Mechatronics and Industrial Informatics
PB  - Atlantis Press
SP  - 571
EP  - 574
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmii-15.2015.97
DO  - 10.2991/icmii-15.2015.97
ID  - Fu2015/10
ER  -