What motivates individuals to disseminate disinformation on social media platforms? —— A study based on the SOR framework

DOI

10.2991/978-2-38476-128-9_49How to use a DOI?

Keywords

Disinformation; Stimulus-organism-response; Uses and gratification theory; Social media

Abstract

As social media has become people's major source of information, it has also become a breeding ground for the widespread dissemination of disinformation, flooding these channels with a great deal of fake news. People are not only recipients of information but also disseminators in the web 2.0 era, and with social media's retransmission mechanism, they may easily forward, distribute, and copy and paste falsehoods. The study of the distribution and suppression of disinformation has been a topic of interest in academic circles. Based on the stimulus-organism-response (SOR) framework and the user and gratification (U&GT) model, this study summarized five organism factors that use individual needs as a basis for information dissemination in the media. This was accomplished through a comprehensive literature review of multiple articles and a combination with the U&GT model. Individual needs serve as the link between stimuli and responses. These five variables include cognitive needs, affective needs, personal integrative requirements, social integrative needs, and tension-relief needs. Content characteristics, source characteristics, and social media traits are the primary variables that encourage information recipients to share content. These characteristics can meet the audience's media consumption requirements, resulting in their behavior of information sharing. Combining the U&GT and SOR framework, this research reconstructs the mechanism model of the influence of disinformation on individual dissemination behavior, thereby enhancing the organism analysis dimension for the influencing elements of disinformation retransmission behavior. Also included are proposals for managing the propagation of disinformation from three perspectives: sources of dissemination, regulation, and individual awareness.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinting Gao
PY  - 2023
DA  - 2023/10/15
TI  - What motivates individuals to disseminate disinformation on social media platforms? —— A study based on the SOR framework
BT  - Proceedings of the 2023 3rd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2023)
PB  - Atlantis Press
SP  - 418
EP  - 427
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-128-9_49
DO  - 10.2991/978-2-38476-128-9_49
ID  - Gao2023
ER  -