A Study on the Influence of Teenagers' Personal Characteristics in Family Purchase Decision

DOI

10.2991/icmess-17.2017.101How to use a DOI?

Keywords

teenager; product knowledge; circle interaction; age; family purchase decision

Abstract

As a basic consumer decision making unit, the family has been paid more and more attention by many scholars in marketing and marketing research. The domestic scholars mostly focus on the study of individual consumer behavior, relevant research on family purchase decision is relatively small, and only researches are discussed from the perspective of parents, ignore the effect of this group of teenagers. In this paper, we can draw the conclusion that the influence factors of teenagers in family purchase decisions can be divided into three categories: social factors, family factors, individual factors through the combing of foreign literature. Based on the perspective of the personal characteristics of teenagers, this paper mainly chooses three factors that are product knowledge, circle interaction and age to discuss teenagers' influence in family purchase decision making under the China situation. In the latter part, the paper will further verify the effect of product knowledge, circle interaction, age on family purchase decision through empirical analysis.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Jin
AU  - Haiyan Wang
PY  - 2017/06
DA  - 2017/06
TI  - A Study on the Influence of Teenagers' Personal Characteristics in Family Purchase Decision
BT  - Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 435
EP  - 438
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.101
DO  - 10.2991/icmess-17.2017.101
ID  - Jin2017/06
ER  -