Exploratory Research on the Construction of Entrepreneurial Specialty in Universities - Typical Cases from Ningbo

DOI

10.2991/icmess-17.2017.62How to use a DOI?

Keywords

Entrepreneurial specialty; Entrepreneurial theory; Institutional development theory; Case study

Abstract

Under the background of the reform of college entrance examination system, how to improve the specialty connotation, concise specialty characteristics, and build competitive specialty is an urgent problem that university administrators need to solve. University administrators need to break through the limitations of university management system, the restriction of specialty construction resources, the similarity of specialty construction ideas, and the lack of specialty self-construction consciousness and the lag of specialty development lagging behind the industry development and other obstacles and problems. Fortunately, some "entrepreneurial specialty" construction cases of universities provide realistic model for university administrators to crack the specialty construction problems. This study makes exploratory research on two typical cases of university entrepreneurial specialty construction from Ningbo, takes entrepreneurial theory and institutional development theory as the theoretical framework, unscrambles the specific behaviors of entrepreneurial specialty construction, including construction motivation, critical success factors and development path, etc., and builds the basic theory of entrepreneurial specialty construction, provides a theoretical guide for university entrepreneurial specialty construction.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanbin Liu
AU  - Fanghui Ju
AU  - Zhiwei Yu
AU  - Chidi Hu
PY  - 2017/06
DA  - 2017/06
TI  - Exploratory Research on the Construction of Entrepreneurial Specialty in Universities - Typical Cases from Ningbo
BT  - Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 260
EP  - 264
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.62
DO  - 10.2991/icmess-17.2017.62
ID  - Liu2017/06
ER  -