Exploring the Service Innovation Strategy of Sharing Economy Based on Ambidextrous Perspective
- DOI
- 10.2991/icmesd-18.2018.139How to use a DOI?
- Keywords
- Service Innovation, Ambidextrous, Sharing Economy
- Abstract
“Sharing economy” makes more efficient use of unused assets, resources, skills, and time. “Sharing” advocates value comes from the creation of consumers, businesses, and other stakeholders. Look back to the past, many researchers explored the current situation and achievements of industrial value creation. However, few of them explored sharing economy based on ambidextrous perspective. The matrix of exploration and exploitation, virtual and physical frame the analytical framework of ambidextrous perspective. The four quadrants are follow the matrix. The study analyses 30 sharing economic firms. The results are as follows: consumer’s capacity rise in the purchase of mobile phone, which improves the use of mobile App desire and opportunity, Brand innovation and marketing threshold to reduce, the innovation cycle to shorten the speed faster. In this case, it is also easier to catch the user's psychological mood and the establishment of consumer groups. Business model innovation in society aspect has become a competitive advantage in the industry. Finally, some practical suggestions are given to the sharing economy and social development.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hui-Ru Chi AU - Wen-Hong Chiu AU - Jian-Hua Ye PY - 2018/05 DA - 2018/05 TI - Exploring the Service Innovation Strategy of Sharing Economy Based on Ambidextrous Perspective BT - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018) PB - Atlantis Press SP - 804 EP - 808 SN - 2352-5428 UR - https://doi.org/10.2991/icmesd-18.2018.139 DO - 10.2991/icmesd-18.2018.139 ID - Chi2018/05 ER -