Research On Word-of-mouth Communication Mechanism Based on Characteristics of Source Propagation Nodes

DOI

10.2991/icmesd-18.2018.138How to use a DOI?

Keywords

Word-of-mouth communication, Source propagation node, Complex network, Activity.

Abstract

This article used complex networks and other tools to study how word propagation affects different characteristics of source networks in complex networks. First, based on the previous research, we integrated the SIR virus transmission model with various factors that influence the spread of word-of-mouth communication, mainly the word-of-mouth type and node characteristics, and established a word-of-mouth communication; Then, according to the acquired blog data, we constructed a complex network, analyzed the characteristics of the nodes of the network, and selected nodes with different characteristics as source nodes according to the degree and activity of the nodes; Finally, we embedded the built word-of-mouth communication model in the actual blog data to simulate, and measured the effects of different source nodes on the evolutionary trends of susceptible nodes, infected nodes, and immune nodes. The experimental results show that the source nodes characteristics have great effect on word-of-mouth communication.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Lei Wang
AU  - Min Zhao
AU  - Rui-Dian Zhang
PY  - 2018/05
DA  - 2018/05
TI  - Research On Word-of-mouth Communication Mechanism Based on Characteristics of Source Propagation Nodes
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 798
EP  - 803
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.138
DO  - 10.2991/icmesd-18.2018.138
ID  - Wang2018/05
ER  -