Green Marketing in Small Businesses

DOI

10.2991/icmemm-18.2019.37How to use a DOI?

Keywords

Green Marketing, Small Firm

Abstract

The level of competition of the companies, including small businesses, changes with the changing paradigm of consumers who are increasingly concerned to environmental sustainability, therefore many investigators focus to examine the benefits of an environmentally friendly marketing. We explore green marketing activities in managing their companies. In this study, we found that that the green marketing is being carried out by small businesses

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Abdul Samad A.
AU  - Syahnur Said
AU  - Mapparenta
AU  - Serlin Serang
AU  - Muliyadi Hamid
PY  - 2019/03
DA  - 2019/03
TI  - Green Marketing in Small Businesses
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 176
EP  - 179
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.37
DO  - 10.2991/icmemm-18.2019.37
ID  - SamadA.2019/03
ER  -