Decision for buying fashion products for students through online stores in the City of makassar

DOI

10.2991/icmemm-18.2019.29How to use a DOI?

Keywords

Purchasing Decisions, Fashion, and Online Shop

Abstract

This study aims to determine the decision to buy fashion products for students through online shops in the city of Makassar. This research is a qualitative research with a qualitative descriptive analysis  approach that uses 10 informants and students on several campuses in Makassar City. The data in this study were collected through and Field Research (Field Research) by means of Interviews and Observations and Library Research Techniques (Library Research. From the results of this study, it can be concluded that the choice of media in shopping for Online Shop in the interest of students is through social media, Instagram, time efficiency and payment systems become student purchasing decisions using online shops to meet their fashion needs. Friends give a considerable influence on student decisions both models, types, and also the shopping application at the online shop. Clothing, shoes, and make-up tools are products that are often searched for and bought by students through an online shop.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mujahid
AU  - Rajindra
AU  - Joshua
PY  - 2019/03
DA  - 2019/03
TI  - Decision for buying fashion products for students through online stores in the City of makassar
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 139
EP  - 141
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.29
DO  - 10.2991/icmemm-18.2019.29
ID  - 2019/03
ER  -