Mice Tourism Development Strategy: Makassar City

DOI

10.2991/icmemm-18.2019.20How to use a DOI?

Keywords

MICE, Destination, Tourism, SWOT

Abstract

This paper explores the applicability of MICE tourism development strategy. To plan and implement this, different management and decision making tools were used including literature study, surveys and interviews as well as SWOT analysis. A series of interviews was conducted in order to identify actions taken by governmental bodies responsible (e.g., Makassar Department of Tourism). In addition, the stakeholders of the MICE were surveyed and interviewed to assess the rate of fulfillment of MICE tourism development in the Makassar City. Results showed that the existing MICE tourism activities in the Makassar city did not conform to main MICE tourism destination requirements. Thus, a SWOT analysis was used to identify the required management strategies to improve the MICE tourism activities in the Makassar city.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nasrullah
AU  - Usman Rendra
AU  - Moh. Hatta
AU  - Erna Cahyani
AU  - Irfan Palippui
PY  - 2019/03
DA  - 2019/03
TI  - Mice Tourism Development Strategy: Makassar City
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 95
EP  - 102
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.20
DO  - 10.2991/icmemm-18.2019.20
ID  - 2019/03
ER  -