Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

Utilitarian Motives Underlying Mall Shopping Behavior of Bugis Consumer in Makassar, Indonesia

Authors
Kasnaeny Karim, Muhammad Jibril Tajibu
Corresponding Author
Kasnaeny Karim
Available Online March 2019.
DOI
10.2991/icmemm-18.2019.15How to use a DOI?
Keywords
Mall, Shopping Behavior, Utilitarian Motives, and Society Bugis
Abstract

Bugis society seems spend a lot of their time at mall, even on weekdays and holiday, thus the focus of this study is to find out how their actual behavior while in the mall. This research objective is to produce a study about shopping behavior of Bugis society who live in Makassar city. Results of the analysis using a qualitative approach, shows that the utilitarian motives underlying consumer choice make purchases at the mall, as follows: Their motive for looking a high quality product that proven to be halal. Furthermore, their behavior while in the mall is searching for comfort and to enjoy the mall complete facility, Bugis Consumers in Makassar City choose to mall because they do not require bargaining activity to get the appropriate price. The next factor that drives the mall, is to get the need for all family members. This is due to the complete product offered by the mall. The location is also a consideration to the mall, this is because the location of the mall is easily accessible from any region. The number of public transport, causing the location of the mall easy to reach. the final findings that also cause Bugis consumers in Makassar city prefer to the mall, that is at certain moments, there are promotional events for household products

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
978-94-6252-681-5
ISSN
2352-5428
DOI
10.2991/icmemm-18.2019.15How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Kasnaeny Karim
AU  - Muhammad Jibril Tajibu
PY  - 2019/03
DA  - 2019/03
TI  - Utilitarian Motives Underlying Mall Shopping Behavior of Bugis Consumer in Makassar, Indonesia
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 71
EP  - 75
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.15
DO  - 10.2991/icmemm-18.2019.15
ID  - Karim2019/03
ER  -