Analysis of Business Performance of Housing Developers in Makassar City

DOI

10.2991/icmemm-18.2019.12How to use a DOI?

Keywords

Business Environment, Market Orientation, Business Strategy, Product Innovation, and Business Performance

Abstract

This study aims to; identify and analyze the effects of the business environment directly on business strategy and product innovation, to know and analyze the effects of market orientation directly on business strategy and product innovation, to know and analyze the influence of the business environment either directly or indirectly through the strategy and product innovation o n business performance, knowing and analyzing the effects of market orientation both directly and indirectly through business strategy and product innovation on business performance, knowing and analyzing the effects of business strategies on business performance, knowing and analyzing the effects of product innovation directly and significantly to business performance Data analysis method using path analysis is Structural Equation Modeling (SEM) which is part of inferential statistic. This research uses Partial Least Square (PLS). PLS analysis technique is used to answer the research problem. The data of the research were 42 respondents. The results of this study indicate its business environment which directly and significant influence on business strategy and product innovation. Market orientation takes its directly and significant impact on business strategy and product innovation. Business environment takes its direct and significant towards business performance, but indirectly the business environment which no significant effect through business strategy on business performance, while the business environment indirectly significantly influences innovation on business performance. Market orientation takes its direct affect business performance, while indirect market orientation does not significantly affect business performance through business strategy, then indirect market orientation influence through significant product innovation on business performance. Strategy its no significant effect towards business performance, while product innovation takes its direct significant effect towards business performance.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nur Naninsih
AU  - Kurniati Karim
AU  - ST. Hatija
AU  - Bernadeth Tongli
AU  - Syamsul Alam
PY  - 2019/03
DA  - 2019/03
TI  - Analysis of Business Performance of Housing Developers in Makassar City
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 57
EP  - 62
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.12
DO  - 10.2991/icmemm-18.2019.12
ID  - Naninsih2019/03
ER  -