Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

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The Effects Analysis Of Functional Benefit And Symbolic Benefit With Self Concept Connection On Emotional Attachmen And Brand Loyalty For Executive Brand Fashion In East Kalimantan

Authors
Muhammad Nawawi, Gunadi, M. Kiswanto, Hanifah Ekawati, Dewi Ambarsari
Corresponding Author
Muhammad Nawawi
Available Online March 2019.
DOI
10.2991/icmemm-18.2019.8How to use a DOI?
Keywords
Functional Benefit, Symbolic Benefit, Self Concept Connection, Emotional Attachment, Brand Loyalty, SPSS, SEM (Structural Equation Modelling), AMOS
Abstract

This study aims is to analyze the Functional Benefit and Symbolic Benefit with Self Concept Connection influences on Emotional Attachments and Brand Loyalty for the users of The Executive fashion brand products in East Kalimantan. This study uses a quantitative approach using path analysis which is processed with IBM SPSS Statistics 22 software and Structural Equation Modeling (SEM) with IBM AMOS 5 software. This study uses a sample of 120 respondents taken from a number of consumers of The Executive brand products in East Kalimantan. The measurement scale used a Likert scale with a score of 1-5. The results showed that there were 6 (six) hypotheses that had a significant effect from 7 (seven) proposed hypotheses. Based on the structural model can be proved that Functional Benefit, Symbolic Benefit, and Self Concept Connection have a significant effect on Emotional Attachment; Functional Benefit, Symbolic Benefit, and Emotional Attachment have a significant effect on Brand Loyalty; Self Concept Connection has no significant effect on Brand Loyalty.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
978-94-6252-681-5
ISSN
2352-5428
DOI
10.2991/icmemm-18.2019.8How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Nawawi
AU  - Gunadi
AU  - M. Kiswanto
AU  - Hanifah Ekawati
AU  - Dewi Ambarsari
PY  - 2019/03
DA  - 2019/03
TI  - The Effects Analysis Of Functional Benefit And Symbolic Benefit With Self Concept Connection On Emotional Attachmen And Brand Loyalty For Executive Brand Fashion In East Kalimantan
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 37
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.8
DO  - 10.2991/icmemm-18.2019.8
ID  - Nawawi2019/03
ER  -