Research on the Influence of Farmers’ Entrepreneurial Motivation on Entrepreneurial Performance

DOI

10.2991/aebmr.k.210909.006How to use a DOI?

Keywords

Entrepreneurial motivation, Entrepreneurial performance, Entrepreneurial ability

Abstract

This paper tries to study the impact of farmers’ entrepreneurial motivation on entrepreneurial performance, and introduces entrepreneurial ability as a moderating variable to study whether entrepreneurial ability has a moderating effect in this process. On the basis of consulting relevant literature, this paper divides farmers’ entrepreneurial motivation into opportunity type and survival type, determines the evaluation indicator of farmers’ entrepreneurial performance and entrepreneurial ability, establishes the corresponding evaluation system model, and designs relevant questionnaires. The results show that: (1) There is a significant and positive correlation between entrepreneurial motivation and entrepreneurial performance. (2) Entrepreneurial motivation, work experience and entrepreneurial training have a significant positive impact on entrepreneurial performance. (3) Entrepreneurial ability has a positive moderating effect on the impact of entrepreneurial motivation on entrepreneurial performance.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qinjuan Li
AU  - Ling Zhang
AU  - Yi Chen
AU  - Shiyun Shao
AU  - Tao Wang
AU  - Hongliang Tian
AU  - Yingze Shi
AU  - Shuxian Wang
PY  - 2021
DA  - 2021/09/11
TI  - Research on the Influence of Farmers’ Entrepreneurial Motivation on Entrepreneurial Performance
BT  - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021)
PB  - Atlantis Press
SP  - 37
EP  - 48
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210909.006
DO  - 10.2991/aebmr.k.210909.006
ID  - Li2021
ER  -