Research on the Competitive Advantages of Movie-Television Cultural and Creative Enterprises in Guangdong-Hong Kong-Macao Greater Bay Area

DOI

10.2991/aebmr.k.210909.027How to use a DOI?

Keywords

Guangdong-Hong Kong-Macao Greater Bay Area, Movie-television cultural and creative enterprises, Competitive advantage

Abstract

The current national policy strongly supports the development of the Guangdong-Hong Kong-Macao Greater Bay Area. Therefore, how can Lingnan film and television works meet the consumers’ needs under the global market competition, promote the positive energy, improve the quality, and then promote the culture and art of the whole area moving towards a new realm becomes the most important issues. If Lingnan movie-television companies want to have the lasting competitive advantages, they must understand their own resources and capabilities to obtain them. This study cited the theory of competitive advantage, using literature analysis and secondary data analysis, and found three unique competitive advantages for Lingnan movie-television cultural and creative enterprises in the Greater Bay Area: the first is the innovation of the content of movie-television works, the second is the rich content of movie-television creation to satisfy consumer demand, and the third is that Lingnan movie-television cultural and creative enterprises in the Greater Bay Area welcome and apply technology heartedly. The movie-television cultural and creative industry in the Greater Bay Area can accelerate the sustainable development of the competitiveness through content innovation and industrial policy management.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Chuan Hsiu Ho
PY  - 2021
DA  - 2021/09/11
TI  - Research on the Competitive Advantages of Movie-Television Cultural and Creative Enterprises in Guangdong-Hong Kong-Macao Greater Bay Area
BT  - Proceedings of the 2nd International Conference on Management, Economy and Law (ICMEL 2021)
PB  - Atlantis Press
SP  - 189
EP  - 193
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210909.027
DO  - 10.2991/aebmr.k.210909.027
ID  - Ho2021
ER  -