Research on the Marketing Status and Countermeasures of Small Pieces of Creative Ceramics in Jingdezhen: Based on the Perspective of Consumer Psychology

DOI

10.2991/icmcs-18.2018.25How to use a DOI?

Keywords

Jingdezhen; Creative Ceramic; Marketing; Consumer Psychology

Abstract

In order to adapt to the social development, Jingdezhen’ artist joined some new elements into the traditional ceramic art to create a new type of cultural creative industries--creative ceramics industry, the rise of this new cultural creative industry in Jingdezhen has a profound impact. Based on the interview and questionnaire survey on the present situation of Jingdezhen small pieces of creative ceramics products, this paper analyzes the factors that affect consumers' purchase and their own factors, and puts forward some suggestions from the original innovation, broadening the propaganda channel and increasing the protection of intellectual property right, in order to promote the sustainable development of Jingdezhen small pieces of creative ceramics industry.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ling Guo
AU  - Yanwei Zhao
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Marketing Status and Countermeasures of Small Pieces of Creative Ceramics in Jingdezhen: Based on the Perspective of Consumer Psychology
BT  - Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)
PB  - Atlantis Press
SP  - 128
EP  - 131
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmcs-18.2018.25
DO  - 10.2991/icmcs-18.2018.25
ID  - Guo2018/10
ER  -