Research on the Operation Strategy of Chain Convenience Stores under the Background of "New Retail"

DOI

10.2991/icmcs-18.2018.24How to use a DOI?

Keywords

New Retail; Chain Convenience Store; Operation; Strategy

Abstract

Under the business background of “new retail”, the integration of online, offline and modern logistics, coupled with the application of information technology such as big data and cloud computing, has brought in a new trend for the retail industry. The operation of chain convenience stores today is very different from the operation of traditional convenience stores. This paper explores the five main aspects of the differences and proposes five main strategies in businesses of chain convenience stores under the background of “new retail”, can provide reference for the operation of chain convenience stores.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingjing Liu
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Operation Strategy of Chain Convenience Stores under the Background of "New Retail"
BT  - Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)
PB  - Atlantis Press
SP  - 122
EP  - 127
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmcs-18.2018.24
DO  - 10.2991/icmcs-18.2018.24
ID  - Liu2018/10
ER  -