Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)

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Sustainability Branding Strategy Through ICT Networking of Tourism Development

Authors
Isdarmanto, Christantius Dwiatmadja, Hari Sunarto, Antonius Suryo Abdi
Corresponding Author
Isdarmanto
Available Online 15 September 2020.
DOI
10.2991/aebmr.k.200915.067How to use a DOI?
Keywords
multimedia, branding, tourism development, ICT networking
Abstract

The current aspects of global multimedia have an important role in the dissemination of all types of information and news through information and communication technologies (ICT) quickly and effectively. Why this is important, because every individual can access, load, download, copy, even edit by various multimedia applications such as: Google; YouTube; What is wrong; Line; Courier; Facebook, Instagram, Paths; Blogger; Photoshop. The purpose of multimedia research in branding is to use descriptive qualitative research, to understand the implications of multimedia in building the image of a company or institution as a primary tool in the marketing business especially for Tourism. The main implication is the concept of positioning, instilling public trust, expanding marketing networks, maintaining sustainable business in global competition. Tourism marketing branding can be promoted through a variety of mobile multimedia devices such as: YouTube, Facebook, Instagram and disseminated according to its marketing targets, so that many slogans are always changed to be more innovative. The development of marketing branding through ICT were more effective, beautiful, interesting, easy to remember, to achieve the right target market, positioning concept, sustainability and must be managed carefully and always updated.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
15 September 2020
ISBN
978-94-6239-053-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.200915.067How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Isdarmanto
AU  - Christantius Dwiatmadja
AU  - Hari Sunarto
AU  - Antonius Suryo Abdi
PY  - 2020
DA  - 2020/09/15
TI  - Sustainability Branding Strategy Through ICT Networking of Tourism Development
BT  - Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
PB  - Atlantis Press
SP  - 298
EP  - 303
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200915.067
DO  - 10.2991/aebmr.k.200915.067
ID  - 2020
ER  -